The Amazon Alternative

The Amazon Alternative

Back to Books in the Redbrick Market

Last week I was introduced to a guerrilla marketing stunt by the American Booksellers Association. Taking a full shop front they plastered the words 'If you want Amazon to be the world's only retailer, keep shopping there' and 'Buy books from people who want to sell books, not colonise the moon'. It stuck with me. As did the fact that from the time you started reading this little article to now, Amazon made $1.7 million. I use Amazon too much — I know I do — and I used lockdown as an excuse. I can't use that anymore, so I popped into Back To Books in Digbeth's Redbrick Market where owner Alexia has an alternative. The beautiful bookshop was born after two years of selling online and at markets. An independent, radical and representative shop, they seek to ensure everyone feels seen in their collection. Feminist, queer, intersectional, Black, Disabled and anti-racist reads — including zines, colouring books and graphic novels (as well as books) can be found in their cosy space at the back of the market.


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