New Custard Factory boutique is years in the making
You think working from home for a year was tough, Natalie Farouz has been doing it for five years, running her online jewellery store No Basic Bombshell. Now, though, is the time for her to launch a physical shop-cum-studio, called No Basic Boutique and, yes, of course, it's going into the Custard Factory. Natalie's career as a fashion buyer saw her living in London and LA, but she moved back to the West Mids to be with her mom following the sudden death of her father. She found therapy in handcrafting jewellery and it wasn't long before Katy Perry — ok, quite impressive — was snapped wearing a pair of her top-selling geode earrings (below). Rita Ora is also a fan, if you're asking. The studio, along the same bank of units as 670 Grams and Roberto's, opens on May 1, when you'll be able to see Natalie at work, check out her products and the handmade homewares, clothing, accessories and art of other local traders plus, in the not too distant future, join jewellery workshops. There'll be plants aplenty and actual chihuahuas. No Basic Bombshell was so named — and this is ace — because Natalie won't have anyone call themselves "basic" and certainly won't have anyone else call them it. "Everyone is a bombshell," she says. What a Brummie. Follow the Boutique on insta here and Natalie's personal account here.
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